We’re starting you here because we want you to understand the heart behind the mission.
Hello, my name is Keryl. For the majority of my adult life, I have existed in the for-profit environment; working with the sales and marketing teams of organizations, helping them to achieve their goals to ensure strong business growth. I was highly successful in this arena; first as an employee of a corporation, and later as an entrepreneur. I helped many organizations move from Point A to Point B and I loved what I did. However, after many years, I began to realize that my inner-self — my soul, if you will — was pressing to use my business expertise for a greater purpose; one that would serve in community. It took a few years to wind-down my business but I made the choice to become involved in nonprofit development. Although, it is a vastly different financial model and it meant heeding many voices that were contributing to decision-making, I had no regrets.
Almost immediately, I found myself witnessing something repeatedly as I interacted with individuals making their way back to wholeness. I saw that the rejuvenation of their spirits did not occur from the acts of receiving clothing, food, or the basic life necessities. Rather, it was when they received affirmation of their worth as a person — and BELIEVED it. Time and time again, I saw this trend. It was then I knew that I wanted to be a part of contributing to this hope. With God at my keyboard, I applied for my 501(c)(3) with the IRS in mid 2015.
In Dec. 2015, I found myself in discussion with a homeless shelter in midtown Atlanta regarding a part-time shelter manager position. I saw this as an opportunity to engage more deeply with those experiencing homelessness and gain insight the events that led them there. In no time, I was interviewing — not for a part-time shelter manager position, but for the role of Executive Director. My 501(c)(3) application was approved between interview 2 and the job offer. I confess that I stood at a crossroad and I didn’t know which way to look. So I looked inside and heeded the whisper of the Voice within.
I put my newly formed nonprofit on the back burner in January 2016 to say yes to the shelter. Unfortunately, I was unable to resurrect the struggling shelter and the decision was made to close its doors. However, the relationships I made remain with me and have become an integral part of what followed that season. In mid second quarter 2017, I made my way back to earnestly launching the mission of Storia Group — with an important shift that was cemented by my experience at the shelter. That is this: what my inner-self desired was less about moving an organization from Point A to Point B; rather it is to use my expertise, my life experiences, and my passion, to help INDIVIDUALS progress. I want to help individuals understand the magnitude of the power they possess.
Instead of business development, I stepped onto the path of leadership and personal development. My unique approach combines traditional coaching with energy healing which uses our ability to achieve balance through the power of thought and visualization. In addition to coaching, I will use storytelling to create community and support — after all, that is why I named my organization Storia Group. Storia is Italian for history or chronicles. Everyone has a story to tell and by exchanging stories, we connect more deeply.
Storia Group’s first campaign is launching in Winter 2017. We are excited to be announcing it soon.
If you want to be kept abreast of news, please sign up. We will not inundate you — and are certain you’ll love reading the stories we share, getting involved, and seeing the impact you have on lives.